It is refreshing to learn that the Russian businessman Alisher Usmanov employs a team of translators to translate the up to 300 pages of reports, analysis and news items he reads per day in order to keep abreast of developments in the markets he is involved in (Financial Times 17th November).
The deadlines must be tight, but no doubt the people doing the work do not mind in the least.
This is someone who chooses not to rely on some approximation to a translation obtained online, and wants to know the exact meaning of the written information on which he bases critical decisions.
Realizing that a good translation makes good business is what we, as translators, need to do. We also need to ensure that our customers and prospective customers know this as well.